Press Release for Glossier (2014)

FOR IMMEDIATE RELEASE

Contact:

Rachel Kim
PR Manager, Glossier
Email: press@glossier.com
Phone: (555) 123-9876

Glossier Debuts as the Next Generation of Beauty

New York, NY – October 20, 2014 – Glossier, a new beauty brand born from the cult-followed beauty blog Into The Gloss, has officially launched. Glossier’s mission is to provide high-quality, easy-to-use skincare and makeup products inspired by real-life beauty routines.

The brand’s initial product line includes:

  • Milky Jelly Cleanser: A gentle, effective face cleanser for all skin types.
  • Priming Moisturizer: A buildable cream designed to hydrate and prep skin for makeup.
  • Balm Dotcom: A universal skin salve with a range of flavors.
  • Perfecting Skin Tint: A lightweight tint for a naturally dewy look.

“We created Glossier to celebrate the individual,” said Emily Weiss, Founder and CEO of Glossier. “Our products are all about enhancing your natural beauty, not covering it up.

”Glossier products are now available exclusively at www.glossier.com.

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