FOR IMMEDIATE RELEASE
Contact:
Amy Peters
PR Manager, Starbucks Coffee Company
Email: press@starbucks.com
Phone: (555) 456-1234
Starbucks Launches New Blonde Roast Coffee
Seattle, WA – January 10, 2011 – Starbucks Coffee Company is excited to introduce its Blonde Roast, a lighter-bodied coffee designed to appeal to customers seeking a milder, smoother cup. This marks the first time Starbucks has expanded its coffee portfolio to include a lighter roast profile.
Blonde Roast highlights:
- Smooth Flavor: A balanced, mellow coffee with subtle sweetness.
- Broad Appeal: Crafted for those who prefer a less intense coffee experience.
- Availability: Offered in brewed form and packaged coffee in stores nationwide.
“We’re thrilled to provide our customers with more options,” said Howard Schultz, CEO of Starbucks. “Blonde Roast offers the same high-quality coffee Starbucks is known for but caters to different taste preferences.”
The Blonde Roast is available starting today at all Starbucks locations. Visit www.starbucks.com for more information.
